We are Ruthenbeck
A creative team who loves what we do. We drive integrated marketing communications and fundraising campaigns with big ideas. We help our clients grow their brands, creatively. We craft and share your brand story strategically with our award-winning work. Contact us for your first free consultation..
Steve Ruthenbeck brings your brand to life with his creative story writing experience. He has worked in the journalism field for 17 years, earning Spotlight on Excellence Awards in 2000-2006, 2008-2009, 2016-2019 and 2021. He also won the Spotlight on Excellence Award of Merit for Feature Story in 2006.
Steve has also successfully published seven books:
Rise of the Avenger, Amazon 2023
Sharp Things, Amazon 2022
Echoes of Rylia, Amazon 2022
Shiny Things & Pretty Things, Amazon 2020
Dead Things, Amazon 2020
God is Your Roommate, Amazon 2010
Dogss of War, Harbor House 2005, which won the Publisher’s Award
In addition, he has twice won the Minnesota Society for Science Fiction and Fantasy Award (2008 and 2009). He has also had numerous short stories published, including one in Tattered Souls 2, Cutting Block Press, 2011, which was nominated for a Stoker Award.
Eleanor Ruthenbeck, MBA, brings award-winning expertise in both the creative and strategic sides of marketing. Ruthenbeck’s work in advertising, branding, graphic design, digital design, photography, literature and marketing communications is lauded by her peers and has earned international awards from New York, Australia, Singapore and Canada. Her work has also been featured by industry leaders, including Marketing Magazine, Design Edge Canada, Ad Asia and New York Festival Annuals.
Well versed in emerging digital media, Ruthenbeck has developed programs, taught courses and spoken at seminars on branding in social media and digital design. Recent appointments include: Judge for the Automobile Journalist’s Association of Canada for its Best New Design Award and Chairman of the Digital Design Degree Committee at Vancouver College of Art and Design, where she created digital-design bachelor’s degree courses to meet the needs of the changing digital landscape. Now, she is an adjunct Professor at University of Northwestern where she teaches MBA level Strategic Management.
WE WANT TO BUILD BRANDS THAT BUILD LIVES!
We wish to use our talents to work with companies who believe in serving the needs of people as much as we do. Because we love what we do, we do it best!
IDENTITY. DESTINY. CALLING.
Branding, like a person, has its own unique DNA — Brand IDC: identity, destiny and calling.
Identity: A branding playbook establishes the voice and personality of your brand. It includes your company name, logo, tagline, signature graphics, mascot, typography, colors and message tone. It helps your target market recognize you.
Destiny: You are who you believe you are! Your target market knows you by how you live up to your core values and the purpose of your existence. Your target market is attracted to your brand as it fulfills its destiny.
Calling: When you clearly define the calling of your brand, it creates clarity and a call-to-action for your target market. Be specific about how your brand is relevant. Communicate your benefits, story and excellent customer service. Consistently.
BUILD. INVEST. GROW.
A brand’s root remains the same for its lifetime and is grown through smart business practices. This time to build, invest and grow your brand is called the BIG season.
Build: Lay a solid foundation for growth by designing a branding playbook and a branding plan.
Invest: Implement the branding playbook and branding plan. Change is the only constant, so branding strategies must change to stay relevant. Ruthenbeck will help you create campaigns from strategy to production, which will be shared on specific media to reach your target market.
Grow: Brands must be nurtured for maximum growth. A brand audit will evaluate your brand equity. Ruthenbeck will not only make recommendations based on sound analytics but will also work with you to implement the strategies from start to completion.