Only 50 limited edition Volkswagen GTIs were manufactured. They were masterpieces, like Andy Warhol paintings. The ads drove a message of urgency and collector’s appeal. The cars were gone within days.
Project: GTI
Brief: To announce the launch of 50 limited edition VW GTIs
Result: All 50 cars were gone within a few days of advertising
A family racer, a brand new seven-seater multipurpose vehicle that runs on a 1.4 TSI engine. A perfect mix between speed and functionality.
Project: Touran
Brief: To introduce the new family car that runs on a fast 1.4 TSI engine
Result: The car became one of the most popular MPVs in town