Scroll Top
39408 850th Street, Okabena MN 56161
507.329.8324

We are Ruthenbeck

A creative team who loves what we do. We drive integrated marketing communications and fundraising campaigns ​with big ideas. We help our clients grow their brands, creatively. We craft and share your brand story strategically with our award-winning work. Contact us for your first free consultation.
[dt-team-member style=”normal” member_thumbnail=”4561″ member_thumb_size=”600×450″ member_title=”Eleanor Ruthenbeck” member_position=”Chief Executive Officer” member_mail=”eleanor@ruthenbeckagency.com” member_linkedin=”https://www.linkedin.com/in/eleanorruthenbeck” member_pinterest=”https://www.pinterest.com/eleanorruthenbeck” member_facebook=”https://www.facebook.com/eleanorruthenbeck”]

Eleanor Ruthenbeck, MBA, brings award-winning expertise in both the creative and strategic sides of marketing. Ruthenbeck’s work in advertising, branding, graphic design, digital design, photography, literature and marketing communications is lauded by her peers and has earned international awards from New York, Australia, Singapore and Canada. Her work has also been featured by industry leaders, including Marketing Magazine, Design Edge Canada, Ad Asia and New York Festival Annuals.

Well versed in emerging digital media, Ruthenbeck has developed programs, taught courses and spoken at seminars on branding in social media and digital design. Recent appointments include: Judge for the Automobile Journalist’s Association of Canada for its Best New Design Award and Chairman of the Digital Design Degree Committee at Vancouver College of Art and Design, where she created digital-design bachelor’s degree courses to meet the needs of the changing digital landscape. Now, she is an adjunct Professor at University of Northwestern where she teaches MBA level Strategic Management.

[dt-team-member style=”normal” member_thumbnail=”4562″ member_thumb_size=”600×450″ member_title=”Steve Ruthenbeck” member_position=”Chief Copywriter” member_twitter=”https://twitter.com/godroommate” member_facebook=”https://www.facebook.com/godisyourroommate/” member_mail=”steve@ruthenbeckagency.com” member_custom=”www.steveruthenbeck.com”]

Steve Ruthenbeck brings your brand to life with his creative story writing experience. He has worked in the journalism field for 17 years, earning Spotlight on Excellence Awards in 2000-2006, 2008-2009, 2016-2019 and 2021. He also won the Spotlight on Excellence Award of Merit for Feature Story in 2006.

Steve has also successfully published six books:

In addition, he has twice won the Minnesota Society for Science Fiction and Fantasy Award (2008 and 2009). He has also had numerous short stories published, including one in Tattered Souls 2, Cutting Block Press, 2011, which was nominated for a Stoker Award.

[dt-section-title alignment=”title-center” title=”OUR PROCESS”]
[dt-process-item dt_animation=”wow fadeInUp” text=”BRAINSTORMING” symbol=”WHY” title=”BUILDING BRANDS. BUILDING LIVES.”]why-pix[/dt-process-item]

We want to build brands that build lives!

We wish to use our talents to work with companies who believe in serving the needs of people as much as we do. Because we love what we do, we do it best!

[dt-process-item dt_animation=”wow fadeInUp” text=”SKETCHING + DESIGNING” title=”IDENTITY. DESTINY. CALLING” symbol=”HOW” dt_animation_delay=”0.25″]how-pix[/dt-process-item]

Branding, like a person, has its own unique DNA — Brand IDC: identity, destiny and calling.

Identity: A branding playbook establishes the voice and personality of your brand. It includes your company name, logo, tagline, signature graphics, mascot, typography, colors and message tone. It helps your target market recognize you.

Destiny: You are who you believe you are! Your target market knows you by how you live up to your core values and the purpose of your existence. Your target market is attracted to your brand as it fulfills its destiny.

Calling: When you clearly define the calling of your brand, it creates clarity and a call-to-action for your target market. Be specific about how your brand is relevant. Communicate your benefits, story and excellent customer service. Consistently.

[dt-process-item dt_animation=”wow fadeInUp” text=”DEVELOPING” symbol=”WHAT” title=”BUILD. INVEST. GROW.” dt_animation_delay=”0.5″][/dt-process-item]

A brand’s root remains the same for its lifetime and is grown through smart business practices. This time to build, invest and grow your brand is called the BIG season.

Build: Lay a solid foundation for growth by designing a branding playbook and a branding plan.

Invest: Implement the branding playbook and branding plan. Change is the only constant, so branding strategies must change to stay relevant. The Ruthenbeck Agency will help you create campaigns from strategy to production, which will be shared on specific media to reach your target market.

Grow: Brands must be nurtured for maximum growth. A brand audit will evaluate your brand equity. The Ruthenbeck Agency will not only make recommendations based on sound analytics but will also work with you to implement the strategies from start to completion.

ADVERTISING

STRATEGY

  • Strategic Consulting
  • Strategy Development
  • Media Planning

CREATIVE

  • Online Ad
  • Print Ad
  • Outdoor Ad
  • Mobile Ad
  • Direct-mailer
  • Advertorial
  • Digital Newsletter
  • Email Marketing
  • Responsive Website
  • Video Production
  • Guerrilla Advertising
  • Social Media Campaign
  • Google Adwords Campaign
  • Facebook Campaign
  • Creative Media Placement

LEARN MORE…

BRANDING

STRATEGY

  • Strategic Consulting
  • Brand Audit
  • Brand Architecture
  • Branding Plan
  • Brand Strategy
  • Brand Positioning
  • Brand IDC

CREATIVE

  • Brand Story
  • Brand Playbook
  • Brand Creation
  • Brand Development
  • Brand Refresh
  • Brand Identity
  • Rebrand
  • Branding Campaign
  • Rebranding Campaign
  • Branded Website
  • Branded Social Media Site

COMMUNICATION

STRATEGY

  • Campaign Creation
  • Campaign Production
  • Campaign Testing
  • Campaign Analytics
  • Project Management

CREATIVE

  • Creative Director
  • Art Director
  • Illustrator
  • Graphic Designer
  • Web Designer
  • Web Developer
  • UX/UI Designer
  • Videographer
  • Producer
  • Content Strategist
  • Copywriter
  • Editor
  • F/A Artist

Call us for a FREE consultation today!

[dt-section-title alignment=”title-center” title=”REVIEWS” subtitle=”★★★★★”]
[dt_testimonials_slider dt_alignment=”testimonials-left”][dt_testimonial client_name=”David Zimmer, M.P.P.” client_company=”Willowdale, Ontario, Canada”]Ruthenbeck is a creative, intelligent and competent individual. She took the initiative to understand the target audience and craft the key message for the advertisements she carefully designed. Worthy of mention is the advertisements she did for our first Harvest Festival that are not only appealing but also effective. We are very pleased with the result.[/dt_testimonial][dt_testimonial client_name=”Liz Carlson, Adjunct Professor” client_company=”University of Northwestern”]Eleanor was a guest speaker for an MBA Marketing course I teach at the University of Northwestern. Three words describe the experience Eleanor provided for my students as she spoke on branding and digital marketing: wisdom, experience and passion. I had the pleasure of having Eleanor as an MBA student in the past and continue to respect and admire her work as marketer, leader and communicator. You will learn, grow and enjoy any interactions with Eleanor![/dt_testimonial][dt_testimonial client_name=”Dr. Michael Lo, President & CEO” client_company=”Kingston Education Group”]Ruthenbeck brought to our group insightful advertising strategies and creative advertising campaigns. She was resourceful, creative and professional. She appreciated the different perspective of things, took into consideration comments of others, and do not hesitate to make necessary changes to augment the success of an ad.[/dt_testimonial][dt_testimonial client_name=”Simon Lai, Executive Vice President” client_company=”Tri City Equities”]Ruthenbeck is a hard-working self-starter who invariably understands exactly what a project is all about from the outset, and how to get it done quickly and effectively. During her time at Kingston, she proved herself to be resourceful, creative and solution-oriented person who is frequently able to come up with new and innovative approaches to her assigned projects.[/dt_testimonial][dt_testimonial client_name=”Dr. Josial Akinsanmi, Professor” client_company=”Lansbridge University”]Ruthenbeck has a wealth of experience that spans over 10 years – in Advertising and Design. I will describe her as a dependable, dedicated and sociable person. She is a very conscientious person and her views are well respected among her peers.[/dt_testimonial][dt_testimonial client_name=”Tony Mah, Business Intelligence Analyst” client_company=”Power to Change Ministries”]I had the great pleasure of working with Ruthenbeck as a business intelligence analyst. She has a rare and precious talent mix of exuberant creativity, fiscal responsibility and team-building intuition that can mesh with any organization’s vision. She is one of the finest marketing professionals I have known.[/dt_testimonial][dt_testimonial client_name=”Lau Chai Siong, Finance and Administration Director” client_company=”Dentsu Asia Network”]I find Ruthenbeck to be a really pleasant and responsible person. Being highly creative and energetic, her work is always well-conceptualized and executed on time. She also has excellent track records of winning many international awards and scholarships.[/dt_testimonial][dt_testimonial client_name=”Michael Leong, President” client_company=”Vancouver Singapore Club”]In her term as President, Ruthenbeck successfully launched a new club identity: “MSSC Connects” and aggressively promoted the Club to be recognized among fraternal organizations both locally and abroad. She was successful in organizing the “Malaysia Singapore Night” attended by over 300 guests and dignitaries. Through her leadership, MSSC increased membership by over 70%.[/dt_testimonial][dt_testimonial client_name=”Rick Knorr, Managing Director” client_company=”Monopoly Pacific”]

Ruthenbeck has proven to be a very dynamic and talented Creative Director. She is well-organized and goal-oriented with the ability to think strategically and creatively.

[/dt_testimonial][dt_testimonial client_name=”Nate Thompson, Director of Communications” client_company=”Evangelical Free Church of America”]

Ruthenbeck LLC helped us enhance the digital representation of our child sponsorship ministry by redesigning our website and expanding the expressions of our brand. They were quick, efficient and professional, and the end product has significantly raised the quality of our web presence.

[/dt_testimonial][dt_testimonial client_name=”Ong San Jin, Principal” client_company=”Palin School of Arts and Design”]Over the course of time, we have given Ruthenbeck increasing responsibilities because of her capabilities and commitment towards her work. By the end of 2000, she has already orchestrated the first e-Support Learning Online Diploma Course for Advertising.[/dt_testimonial][dt_testimonial client_name=”Armchair Interviews” client_company=”4-Star Book Review on Amazon”]What a fantastic adventure! From the first page to the last, this book [Dogs of War] is a sitting-on-the-edge-of-your-seat read. Set in WW11, the war between good and evil is personified by the battles between the American and the Nazi solders. But not all is so predictable as the traditional view that the Americans are good, the Germans bad. The attention to historic detail, the incredible action-packed storyline and the character development make this a terrific read.[/dt_testimonial][dt_testimonial client_name=”John Steakley” client_company=”Author of Armor & Vampire$”]Ruthenbeck’s yarn begins with an aerial dogfight, malignant evil, stirring courage, tragic death and a belly laugh…in the first two pages. But don’t worry, it picks up after that.[/dt_testimonial][dt_testimonial client_name=”Scott A. Johnson” client_company=”Author of Deadlands & An American Haunting”]For any fan of werewolves, war novels, or just good writing, this novel [Dogs of War] is an impressive first offering from Ruthenbeck. Pick it up and enjoy it thoroughly.[/dt_testimonial][dt_testimonial client_name=”Steve Vernon” client_company=”Author of Sinking Deeper & Kelpie Dreams”]4-star rating on GoodReads for Ruthenbeck’s Dogs of  War published by Harbor House. I recommend it highly to fans of testosterone fiction and World War II horror.[/dt_testimonial][dt_testimonial client_name=”Angela Lee, Community Life Associate Pastor” client_company=”New Joy Church”]

Ruthenbeck’s book, God is Your Roommate, is a fun, practical read, and would be a great “introduction” to life overview for your teens and young adults in or heading into college. I could see this being a great easy-to-use resource for small group discussion as well, whether for grade 12 students in a youth group, college students in a college fellowship, or for parents to use as a college-prep devotional/discussion guide with their children.

[/dt_testimonial][dt_testimonial client_name=”Steve HW Kim, Senior Pastor & Chairman” client_company=”New Joy Church & Global Joy Foundation”]

Great practical tool for college students, I wish I had this book [God is Your Roommate] before I left home for University.

[/dt_testimonial][/dt_testimonials_slider]

[dt-section-title alignment=”title-center” title=”MILESTONES”]
[dt-funfact data_decimals=”0″ data_speed=”2000″ border_left=”0″ data_to=”9125″ funfact_text=”Cups of coffee drank and counting”]
[dt-funfact data_decimals=”0″ data_speed=”2000″ border_left=”0″ data_to=”27″ funfact_text=”Awards won and striving for more excellence”]
[dt-funfact data_decimals=”0″ data_speed=”2000″ border_left=”0″ data_to=”45″ funfact_text=”Brands built and growing”]
[dt-section-title alignment=”title-center” title=”CRAFT YOUR BRAND STORY” subtitle=”Call us for a FREE consultation today!”]